Miller Designworks was contracted by the Brandywine Conservancy as the consultant for interpretive design planning and identity development for the Mason-Dixon and Arc Corner Heritage Interpretation and Connectivity Plan; a southern Chester County multi-township initiative focused on elevating one of America’s most historically significant boundary landscapes.
Our role centered on developing a cohesive interpretive visual framework that unifies sites, stories, and communities across municipal lines. Through stakeholder engagement, historical advisory committee discussions, and on-site assessment, we developed strategic interpretive design recommendations that:

• • Defined the Mason-Dixon Identity by establishing a clear, place-based narrative rooted in boundary-making, freedom, conflict, science, and landscape.
  • Created a scalable interpretive system adaptable across multiple sites and visitor experiences, based on prior consultation with the Chester County Planning Commission.
  • Strengthened physical and thematic connectivity between heritage locations.
  • Identified gateway moments, orientation opportunities, and experiential layers.
  • Integrated storytelling with wayfinding, landscape features, and community context.

The Mason-Dixon Identity framework provides more than branding; it establishes a shared narrative platform that allows local communities, heritage partners, and agencies to tell coordinated stories while maintaining site-specific authenticity.

Our recommendations included interpretive media strategies, visitor experience sequencing, site hierarchy, signage concepts, and thematic storytelling structures designed to guide future capital investments and phased implementation.

The result is a strategic roadmap that transforms dispersed heritage assets into a connected regional experience by reinforcing identity, enhancing visitor engagement, and positioning the Mason-Dixon corridor as a destination rooted in place and meaning.