As one of the main sponsors for the iHousing Conference, it was critical that CertainTeed be visible and perceived as the leader in eBusiness. This open housing structure allowed for two suspended 40″ plasma monitors, backlit glamour images, suspended product vignettes and text graphics, all in a flexible yet cohesive framework. By the end of the project, we had learned every aspect of their services and were asked to attend the conference as content experts and present on the show floor.