Miller Designworks designed and produced the Chester County Tourism Bureau’s new Welcome Center in West Chester, Pennsylvania, transforming 1,800 square feet of repurposed space within the historic courthouse into a highly immersive visitor experience. The center opens with a welcoming concierge desk set against a full-wall graphic celebrating Chester County’s iconic countryside.

At the heart of the space is a ten-foot-long interactive touchscreen table composed of two 55-inch displays, custom-built as a to-scale covered bridge. The table invites guests to explore the county through six themed categories—History, Agritourism, Arts, Recreation & Parks, Gardens, and Main Streets. Interactive content includes a 3D covered bridge build, an animated American Revolution timeline, videos, image galleries, and stories, all seamlessly connected to interactive maps highlighting points of interest.

Digital signage in the main room showcases upcoming events and featured attractions, integrated into custom cabinetry that also houses printed visitor materials. Adjacent to this area is a flexible rotating exhibition gallery designed to support ongoing art and cultural displays.

The Welcome Center also features a mini-theater with stadium-style reclining seating for five. Visitors select short films using a custom-built touch menu system, with content displayed on an 85-inch 4K LED screen and organized around the same thematic categories as the interactive table.

The centerpiece of the experience is a 900-square-foot, highly detailed floor map of Chester County. Embedded QR codes connect visitors directly to the county’s online database of destinations. Surrounding the map are 10-foot-high by 50-foot-wide projection walls powered by four 4K laser projectors, presenting immersive video content tied to the center’s core themes. Three custom-fabricated “park” swivel viewer stands hold iPads that use augmented reality to bring the map to life, revealing animated 3D scenes when aimed at specific locations.

The experience concludes at the “Find Your Path” planning station, where visitors can build personalized itineraries or select curated routes and save them directly to their mobile devices.