MDW created this video explainer animation for Thinking Citizens, a nonprofit organization based in the Philadelphia, Pennsylvania area. Aimed at bringing citizens together to address social issues through educational workshops. It is their goal to create new ideas, develop those ideas, validate them, and present ideas to the community for implementation. Then they measure and monitor the results so everyone can see what is working. We also created the entire Brand Identity for them.
Miller Designworks created a storyboard and crafted a voiceover narration before beginning the animation process. Created in Adobe After Effects, the animation helps explain the Design Thinking process employed by top organizations around the globe to bring innovative solutions to complex business challenges. Applying that process to difficult social issues provides a new dialogue platform to help break the stalemate created by cultural, ideological and racial divides in our country.